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Actress Deepika Padukone has been appointed by Bharat Sanchar Nigam Ltd (BSNL) as its new brand ambassador. She replaces Preity Zinta, who was until now endorsing the brand. BSNL is slated to pump in Rs 1 billion (Rs 100 crores) in advertising and marketing.

Padukone, who has just had her third film release - Love Aaj Kal, also endorses brands like Fiama Di Wills, Pepsi, Parachute, Tissot, Kingfisher, Maybelline and Levis.

Maxim HOT 100 is one of the most globally-sought-after and celebrated franchise properties of the world’s largest Men’s magazine Maxim. Deepika Padukone has been announced winner of this HOT 100 title from Maxim magazine. She joins the likes of previous no 1’s Lindsay Lohan, Eva Longoria, Marissa Miller.

She becomes numero uno babe that features several of the Indian Film Industry’s top celebrities like Bipasha Basu, Katrina Kaif and Kareena Kapoor. Really a topper or one more publicity stunt to promote Bachna Aae Hasino - Deepika for sure look hot on Maxim mag cover, checkout.

Bollywood Gossip - First, Mahendra Singh Dhoni and now his teammate Yuvraj Singh. Budding actress Deepika Padukone is quite fed up and says reports about her engagement with Yuvraj Singh are not true at all.

'Please...this is the strangest thing I have heard, so far,' said a visibly disturbed Deepika.

The actress was Thursday evening declared the new brand ambassador of Swiss watch brand Tissot.

Asked how endorsements work for actors, she said: 'It works both ways. I mean celebrities connect the brand to the audience and the label connects them to the viewers, making them more popular.'

Deepika, who is the daughter of former world badminton champion Prakash Padukone, said sports works to de-stress her: 'I am very closely associated with sports. I have played games like badminton, basketball, tennis, throwball and baseball.'

'My favourite sport is swimming however, any type of sport de-stresses me. It takes my mind off work and makes me feel relaxed,' Padukone told IANS.

The newcomer struck fame with her debut film Om Shanti Om opposite Shah Rukh Khan.

However, she denies being bogged down by any kind of pressure of meeting expectations while picking up projects or in her upcoming movies.

'No there is no such pressure on me! Dad taught me to enjoy my work and till the time I do so I will face the camera merrily.

'I always wanted to do an action flick and I am luckily doing Made In China. Nikhil Advani is directing the film and I will share screen space with Akshay Kumar.'

Apart from Deepika, viewers will soon see Priyanka Chopra doing heavy-duty action in Love Story 2050 and Aishwarya Rai Bachchan swinging the sword in Jodhaa-Akbar.

Commenting on the trend of more heroines taking up action roles she said: 'This itself shows that with the evolution of the Hindi film industry women are getting to do more in films.'

Deepika also has Siddharth Anand's next in her kitty where she is paired opposite Ranbir Kapoor.
© Copyright 2007 Indo Asian News Service.

Labels: affair, deepika, dhoni, engaged, gossip, gossips, latest, news, padukone, photo, singh, yuvraj

On Tuesday afternoon, Levi Strauss (India) Pvt. Ltd. at Taj Hotel in Colaba announced that Deepika Padukone will continue to be its national brand ambassador for their brand Levi Strauss Signature. The gal with superhit ‘Om Shanti Om’ in her kitty, seems to fit perfectly to their brand image. The brand also announced their new ‘Dart-to-Win‘ contest that would provide an exciting once in a life time opportunity for fans of Deepika to meet her in person.

“Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal – attributes that resonate with our brand values and positioning.” said ATP Ramani, Business Head, Levi Strauss Signature.