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Sunday, January 16, 2011
The Chrysler Group announced a marketing plan for the first year of the car's production. The plan included 20% of the budget going towards online marketing, a blitz of print ads and a number of television ads.
Dodge is marketing Caliber in a way that contrasts the Neon's introduction to the buying public. With Neon, the advertising campaign was based around its personable, appealing, "cuddly" looks. Examples of ads typically constituted a shot of the car front-on with a simple "Hi" hovering above it. In contrast, Caliber has been labeled as "Anything but cute" in its advertising campaign, with taglines or statements of "It's [the car] neither cuddly nor wuddly" or more bluntly "it scares the S*** out of me", stated by a fictional "cute" monkey named Binky.
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
2011 Dodge Caliber
